We unlock pharma pricing
Our team delivers tangible recommendations that optimizes and de-risks your pricing & value outlook
We know pharma reference pricing
Obtain higher certainty with our reference pricing model through launch and the life cycle
We understand your pricing risks and opportunities
Optimize your pricing with our tools and through our expert consulting services
SERVICES
We support life science innovators with tailored strategies and practical technical solutions that solve real-world challenges — from early development to launch and beyond.
SERVICES
We support life science innovators with tailored strategies and practical technical solutions that solve real-world challenges — from early development to launch and beyond.
SERVICES
We support life science innovators with tailored strategies and practical technical solutions that solve real-world challenges — from early development to launch and beyond.
Real-world evidence can bring value to mature products
"The full value of a healthcare innovation is not yet documented when a product is approved and hits the market. Today, we generate more and more health data. Real-world evidence offers an opportunity to optimise local market access and mitigate loss-of-exclusivity price decreases."
Martin Nottmeier
Pricia Market Access Lead
Integrated Pricing and Market Access Solutions for Pharma, Biotech and Medtech
From early strategy to measurable impact, we help life science innovators succeed across markets.
Pricia provides strategic consulting and software solutions to support pharmaceutical, biotech and medtech companies from early development to global commercialization. We specialize in integrated pricing and market access, helping clients navigate complex pricing and payer landscapes, optimize value capture and reduce market access risks.
Our experts work directly with clients from start to finish. There are no handoffs and no templates. Just practical guidance, deep industry experience and solutions tailored to every product, region and stage of development.
We combine decades of expertise with powerful tools like Atlas360 and Hercules and work alongside strategic partners and specialized firms to deliver comprehensive support across launch planning and pricing operations throughout the product lifecycle.
Whether you’re preparing your first market entry or managing a mature portfolio, Pricia helps you move forward with determination, clarity and confidence.
Our mission
We support life science companies in bringing therapies to market more effectively and ensuring patients gain timely access to the treatments they need.
By combining strategic insight with hands-on execution, we guide clients from early development through launch and into the later stages of the product lifecycle. Our approach integrates powerful tools like Atlas360 and Hercules, alongside collaboration with strategic partners and specialized firms.
Headquartered in Europe with global payer expertise, we work closely with clients to address regulatory and commercial complexity with customized strategies, practical execution and a focus on long-term value.
Working with us
As a focused consultancy, Pricia offers something larger firms often can’t — agility, responsiveness and direct access to senior experts. We adapt quickly, tailor every project to your needs and stay close to the details from strategy through delivery. It’s a hands-on, partnership-driven approach that ensures your pricing and market access solutions are built for impact, not off-the-shelf.
Global reach
We extend our reach through trusted partnerships with global data providers, software experts and regional market access specialists — ensuring you get the right expertise at the right time in the right markets.
"Pricia helped us turn a high-risk transition into a strategic opportunity. Their structured approach, gloal perspective and pricing expertise made a measurable difference."
Senior Director, Global Pricing & Access
Trusted by life science leaders
Our clients count on us for hands-on expertise, practical solutions and clear communication from first conversation to final delivery. We focus on results, not just reports, and we stay personally committed to every project.
End-To-End Market Access and Pricing Consulting
Pricing is a continuous balance between product cost and payer outcomes
– It starts strategic, then becomes dynamic and operational.
How We Support the Full Product Lifecycle
This graph illustrates the strategic support Pricia provides across the entire product lifecycle.
- In the early life science phases, we guide clients through Pricing and Payer Launch Strategy, including payer landscape assessment, early health economic analysis, evidence gap identification and go-to-market planning.
- As products approach launch and market introduction, we support HTA and Reimbursement Submissions, helping clients prepare global value dossiers, engage with stakeholders and navigate the submission process.
- In the growth, maturity and decline stages, we provide Life Cycle Management Strategy, including loss of exclusivity planning, contracting and net price optimisation, local access support and the strategic use of real-world evidence.
The result is end-to-end alignment of pricing, market access and payer engagement, ensuring clients are prepared not only for launch, but for long-term market success.
End-To-End Market Access and Pricing Consulting
Pricing is a continuous balance between product cost and payer outcomes
– It starts strategic, then becomes dynamic and operational.
How We Support the Full Product Lifecycle
This graph illustrates the strategic support Pricia provides across the entire product lifecycle.
- In the early life science phases, we guide clients through Pricing and Payer Launch Strategy, including payer landscape assessment, early health economic analysis, evidence gap identification and go-to-market planning.
- As products approach launch and market introduction, we support HTA and Reimbursement Submissions, helping clients prepare global value dossiers, engage with stakeholders and navigate the submission process.
- In the growth, maturity and decline stages, we provide Life Cycle Management Strategy, including loss of exclusivity planning, contracting and net price optimisation, local access support and the strategic use of real-world evidence.
The result is end-to-end alignment of pricing, market access and payer engagement, ensuring clients are prepared not only for launch, but for long-term market success.
Ready to talk?
We're ready to listen.
Whether you’re developing your product, planning a first launch, reevaluating your market access strategy or looking to optimize pricing operations, our team is ready to help. At Pricia, every project starts with a conversation — not a pitch.
Reach out to discuss your needs and learn how we tailor solutions that deliver results.
Use our contact form to connect directly with the Pricia team. You can expect a response within one business day.
Integrated Pricing and Market Access Solutions for Pharma, Biotech and Medtech
From early strategy to measurable impact, we help life science innovators succeed across markets.
Pricia provides strategic consulting and software solutions to support pharmaceutical, biotech and medtech companies from early development to global commercialization. We specialize in integrated pricing and market access, helping clients navigate complex pricing and payer landscapes, optimize value capture and reduce market access risks.
Our experts work directly with clients from start to finish. There are no handoffs and no templates. Just practical guidance, deep industry experience and solutions tailored to every product, region and stage of development.
We combine decades of expertise with powerful tools like Atlas360 and Hercules and work alongside strategic partners and specialized firms to deliver comprehensive support across launch planning and pricing operations throughout the product lifecycle.
Whether you’re preparing your first market entry or managing a mature portfolio, Pricia helps you move forward with determination, clarity and confidence.
Our mission
We support life science companies in bringing therapies to market more effectively and ensuring patients gain timely access to the treatments they need.
By combining strategic insight with hands-on execution, we guide clients from early development through launch and into the later stages of the product lifecycle. Our approach integrates powerful tools like Atlas360 and Hercules, alongside collaboration with strategic partners and specialized firms.
Headquartered in Europe with global payer expertise, we work closely with clients to address regulatory and commercial complexity with customized strategies, practical execution and a focus on long-term value.
Working with us
As a focused consultancy, Pricia offers something larger firms often can’t — agility, responsiveness and direct access to senior experts. We adapt quickly, tailor every project to your needs and stay close to the details from strategy through delivery. It’s a hands-on, partnership-driven approach that ensures your pricing and market access solutions are built for impact, not off-the-shelf.
Global reach
We extend our reach through trusted partnerships with global data providers, software experts and regional market access specialists — ensuring you get the right expertise at the right time in the right markets.
"Pricia helped us turn a high-risk transition into a strategic opportunity. Their structured approach, gloal perspective and pricing expertise made a measurable difference."
Senior Director, Global Pricing & Access
Trusted by life science leaders
Our clients count on us for hands-on expertise, practical solutions and clear communication from first conversation to final delivery. We focus on results, not just reports, and we stay personally committed to every project.
End-To-End Market Access and Pricing Consulting
Pricing is a continuous balance between product cost and payer outcomes
– It starts strategic, then becomes dynamic and operational.
How We Support the Full Product Lifecycle
This graph illustrates the strategic support Pricia provides across the entire product lifecycle.
- In the early life science phases, we guide clients through Pricing and Payer Launch Strategy, including payer landscape assessment, early health economic analysis, evidence gap identification and go-to-market planning.
- As products approach launch and market introduction, we support HTA and Reimbursement Submissions, helping clients prepare global value dossiers, engage with stakeholders and navigate the submission process.
- In the growth, maturity and decline stages, we provide Life Cycle Management Strategy, including loss of exclusivity planning, contracting and net price optimisation, local access support and the strategic use of real-world evidence.
The result is end-to-end alignment of pricing, market access and payer engagement, ensuring clients are prepared not only for launch, but for long-term market success.
Ready to talk?
We're ready to listen.
Whether you’re developing your product, planning a first launch, reevaluating your market access strategy or looking to optimize pricing operations, our team is ready to help. At Pricia, every project starts with a conversation — not a pitch.
Reach out to discuss your needs and learn how we tailor solutions that deliver results.
Use our contact form to connect directly with the Pricia team. You can expect a response within one business day.